the digital car buying journey
Well before visiting a dealership, car buyers are forming opinions and making decisions by researching online.
Buying a car is a big decision and a lot of research needs to be done when deciding which car is right for you – especially if finance is involved (which, for most people, it will be). A massive 97% of car buyers do their research online, mostly using their mobile or tablet to research models, find deals and get advice.
An astonishing 60% of car buyers don't even know what car they want and their research can take up to three months before they are comfortable visiting just one or two dealerships. Deciding on which car to buy and which dealership to visit involves 24 'research touchpoints', from asking family and friends for advice, searching makes and models on Google, visiting a car manufacturer's website and watching car videos on YouTube, the possibilities are endless. In fact, research can involve around 900 digital interactions including searches, views, visits & clicks.
There are many questions to be asked during the car buying journey; which car is best? Is it right for me? Can I afford it? Where should I buy it? Am I getting a good deal? With modern busy lifestyles many people don't have the time or energy to trawl dozens of websites to find the answers – which is why we started findandfundmycar.com.
You now have the ability to search thousands of quality used cars from hundreds of trusted dealers, each of whom have been rated by you, the customer. Once you've found your dream car, you can then fund it with finance to fit your budget.
Our Intelligent Search means you can search by car make and model or a simple lifestyle search such as a 'red, family car with sat nav'. Search by postcode and use our handy distance slider to search from a distance within 5 miles all the way up to national coverage. The budget slider allows you to choose cash or finance, select the price you want to pay each month, repayment terms (from 24 to 60 months), your annual mileage and a deposit option. Then sit back and choose which car is best for you.
We are all about feel good car buying, so save yourself months of research by using findandfundmycar.com and find your next dream car, all in one place.
* Figures published by CarKeys.co.uk | https://www.thinkwithgoogle.com/marketing-resources/micro-moments/five-auto-shopping-moments-every-brand-must-own/
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